Commercial experience that gets things moving.
A&B is a commercially grounded consultancy helping ambitious businesses develop products, strengthen brands, enter markets and turn opportunities into sustainable growth.
WHO WE ARE
A&B brings together commercial strategy, product and brand development, and practical delivery expertise.
We work directly with ambitious businesses that need experienced thinking, honest challenge and hands-on support—without the layers of a large consultancy.
Built from experience, not theory.
A&B is a founder-led consultancy shaped by hands-on entrepreneurial, senior management and board-level experience.
Our background spans commercial strategy, product development, sourcing, sales, operational performance and P&L responsibility—bringing a practical business-owner’s perspective to every engagement.
Our experience covers a broad range of physical product categories, including commercial washroom and plumbing products, building and home-improvement products, DIY, OEM and private-label ranges.
ENTREPRENEURIAL FOUNDATION
Experience building, acquiring and selling businesses brings an owner’s perspective to every commercial decision.
BOARD-LEVEL LEADERSHIP
Senior management and board-level experience grounded in growth, profitability and operational performance.
END-TO-END DELIVERY
Practical expertise spanning opportunity assessment, business cases, product development, sourcing, route to market and execution.
A practical partner for what comes next.
Whether you’re developing an opportunity, strengthening an existing business or entering a new market, A&B brings the commercial experience to help move it forward.